Sales Rep Evaluation Checklist
To distribute a product, you first have to make sales. Many small entrepreneurial companies are unable to field a large sales force, so they enhance their efforts by using independent sales representatives who will sell their products, along with those of other businesses, for a contracted commission. If you consider contracting with an independent sales rep, this checklist will help you evaluate each rep you are considering.
– Does the rep carry conflicting or competing lines?
– What the rep’s commission structure?
– Where is the showroom, if any? How about the warehouse?
– What is the geographical area covered?
– Who is the rep’s key account?
– What is the number of salespeople?
– How many years has the rep been in business?
– What type of promotional support is offered?
– How willing is the rep to submit sales-call reports?
– How frequent are the rep’s trade-show appearances?
– What is the rep’s specialty?
– Has the rep listed all markets covered?
– Can the rep personally interview field sales reps?
– Does the rep really know the customer?
– Can the rep provide a termination agreement?
– When are commissions paid?
– When are overdue accounts collected?
– What deductions does the rep make for credit losses?
– What rights does the rep have as far as credit rejection is concerned?
– What catalogs or other materials are required?
– Can you appear at sales meetings, to see how things go?
– Will reps buy samples at deep discounts?
– Does the rep warehouse any inventory?
– Can the rep supply a current list of references?
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